Use Title and Description as Optimization Tools in Search Engine

Kisi bhi content k Title or Description ko Google bohut importance deta hai or Isi base par apni search me add karta hai, as you know k jab user Google par search karta hai to result me website k title or description hi display hoty han.
kisi bhi post ka title hi explain karta hai k wo user ki query se kitna related hai, Hum bohut se sources se information collect kar k article write karty han, us k bad usy publish karty howe us ko acha sa title dety han or har page ko meta tag lgaty han, Actually ye sub factors Google search me achy rank k liye count kiye jaty han but is me sub se zyada importance title or description ki hai, ye esa hi hai jesy hum kisi person k face or clothes ko dekh kar guess kar lety han k wo kis type ka hai.
Webmasters ko chahye k apny content ko Google search me most relevant keyword k sath display karwany k liye Google ki general guidelines ko follow karen, Jo niche di gae hain.

Create Descriptive Page Titles:
Search results me contents k titles user ko critically ek quick insight dety han k wo us ki query se kitna related han, Title itna important is liye hota hai k isi ko sub se pehly dekh kar user decide karta hai k result me se kon sa page open karna chahye, So webmaster ko apny web pages k liye bohut high quality titles use karny chahyen.
Some Tips to Manage your Titles:
1. Apni site ka Koi bhi page publish karny se pehly make sure kar len k <title> tag me title add kar dya hai, Agar ek webmaster ki site bohut large ho, Site ka content unique ho or us ne webmaster tools bhi miss na kiye hon but agar Us ka title na diya ho to Google usy search me kesy add kary ga.
2. Page title hamesha concise or descriptive hony chahyen yani kabhi bhi home page ka title home or personal profile ka title sirf profile mat rakhen or kabhi bhi UN-necessary or itny long title use na karen jo search results me show na ho saken.
3. keyword ki stuffing se avoid karen, Sometimes stuffing Seo me to use hoti hai but title me same words ya phrase bar bar write karny se avoid karen, For example; webmaster tools, webmaster, tools, web, master, tools, etc Google k crawlers or user keyword stuffing ko spam samajty han.
4. Kabhi bhi repeated title use mat karen, For example; Download here audio, video, Hollywood, Bollywood, song, album, concert, software, gadget, apps, games and much more… etc. Title me sirf apny page k content ko describe karen or site k content ko describe karny k liye “meta description” me keyword add karen.
5. Aap ki site ka title wo place hai jahan kuch bhi write karny ka direct effect aap ki site par parhy ga, So Always use quality titles like; “ODosta, Create Your Own Tech World” but aap ki site ka long title har page title k sath display hony se reader ko hurt kary ga, Is liye Just apni Site ka name page title k start ya end me add karen like; <title>How to make a Ghost – ODosta</title>etc.
6. Always be careful to block search engines for crawling the contents of your website using Robots.txt, kyun k Google blocked contents k title ko bhi crawl nahi karta Jis ki waja se content Google search me include nahi hota, Anyway agar aap really kisi URL ko index hony se block karna chahty han to meta tags use karen.

Author’s View:
Agar Google above mention kiye gae issues k against kisi page ko detect kare to Google k Crawlers title ko us k content ya other sources se text le kar automatically improve kar dety han, Example k liye searching result me apny modified title dekh kar uper describe kiye howe issues k against koi problem detect karen.
Mera personal experience ye hai k content publish karny k bad jab Google usy crawl kar ly or apni search me add kar le to aap usi content k title ko change kar k usy kisi other keywords k sath Google search me display karwa sakty han, Google-bot new process k bad new keyword k against aap ka content new search me add kar deta hai or aap k old keyword k against old link ko search se remove bhi nahi karta, Is tarha jab koi user aap k old link ko bhi open kary to Google automatically usy aap k new link par redirect kar deta hai, So Is method se ek hi content ko many keyword k through Google search me boost kiya ja sakta hai.

Create Good Meta Descriptions:
webpage k description me <meta> tag k attribute k sath keyword add karny se Search engine me acha rank hasil kiya ja sakta hai, kyun k Google ya other search engine kisi bhi page k title k sath us k description ko bhi add karty han Jis ko read kar k user page open karta hai.


Proper use of meta description:
1. Make sure k aap ki site k har page ka meta description add kiya howa hai.
2. Different pages k liye different meta description use karen Jo pages k content se match karty hon. Website k Every page ka same description add kar deny se Google usy copied content me include kar le ga, but agar aap every page ka different content (Jo ek difficult task hai) add nahi kar sakty to apny content ko prioritize karen, Its mean k ek esa description create karen Jo aap k home page or sub popular pages k liye suitable ho.(Home page or other pages ka description same hony se Google-bot usy copied text nahi samajta).
3. Prioritize description bohut hi descriptive hona chahye, best quality k minimum words use karen kyun k bohut zyada long keywords user ko page k content ka clear idea nahi dety or Google search ki thori si space me Completely display bhi nahi hoty.

About Tayyib Ahsan

Tayyib Ahsan a Young System Support Engineer, Professional webmaster and SEO expert, Seeking knowledge to Improve His Own Experience with a Goal to Educate Others in Easy Roman Urdu Language. Read More About Me at my personal page. You Can Follow me at:

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