Have you ever wondered, the biggest brands in the world today do not have any physical existence! Top global brands like Google, Uber, Amazon and Ebay signifies the growing potential of Internet-based business in the years ahead.
This holds true not just for the developed countries but also the developing countries like Pakistan which have shown a tremendous response to the rising e-commerce businesses. Take the example of best online hotel booking website Jovago Pakistan which has registered 2000 plus properties on their portal. Starting off with just 30 bookings, it was able to bag more than 30000 bookings in just a year’s time! Such is the potential of the e-commerce industry in the upcoming years if properly managed and efficiently executed.
Have a look at the list of tips that can greatly help you improve your e-commerce businesses in the years ahead.
- Greetings and Gratitude
Although it may sound very simplistic and generic, the power of strengthening customer relationships by basic acts like sending a thank you card when a customer places an order is immense! Never leave any opportunity to tell your customer how esteemed they are for your organization.
- Clear out slow moving products
The slowing moving products also slow down the company’s cash flows. For this reason, it is always advisable for the company to get rid of its inventory that has sluggish turnover by offering price off deals on its website. Remember to close out aging inventory is an opportunity to sell new and faster selling products.
- Never give up quality for quantity
No matter how attractive it may seem to post as much content on your website as possible, be very selective in what you choose to upload on your online platforms. Even the giant companies sometimes make errors in choosing what and what not to publish on their websites.
- Online Support
Having a live chat option on your website is a great way to allow customers to ask questions or express concerns just as they are in the process of making a buying decision. This helps the businesses to not just improve user engagement but also to immensely improve the customer shopping experience for their website. In addition to this, having a live chat helps the business to discover common problems that users might be having with their sites and therefore it is a unique opportunity for business to identify its room for improvement.
5. Make Your Website Easy to Navigate
Nothing annoys any user more than to have to search on an unstructured website. Simple navigation ensures a user-friendly consumer experience which encourages the users to spend more time on your website.
For any business these days, especially for an e-commerce business, company’s website makes the first impression about the company. It is therefore advisable to always offer a sitemap of your existing structure on the company’s website. It also helps the search engines to better map out how your website is organized. Learn how to market your website to generate revenue.
Have more to add to the list, let us know in the comments below!
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