Improve Google Search Appearance Using Webmaster Tools

Google Webmaster tools me Search Appearance ka tool bohut important hai kyun k is k through aap kisi bhi style se apni site Google searching results me present kar sakty han, Jo user ko attract kar k aap ki site ki traffic increase kary ga. Search result k zaroori elements me title, Url, Snippet or optional elements me site-links, search within any site, breadcrumbs or authorship ki information include hoti han.

How to use Search appearance tools:
Google webmaster tools me added specified site par click karen to webmaster tools appear ho jaty han jin k sath site ki search engine me position bhi show hoti hai.

  • Left side par exist menu me Search appearance par click karen(Pop_up window open karny k liye search appearance k menu k bad exist Question mark icon icon par click karen).
  • Yahan Google ne Search Appearance me attraction create karny k liye webmasters ko kuch tools provide kiye han; Let’s See with details!

Structured Data:
Webmaster tools kisi bhi added site ki complete information provide karty han, Jis me crawl data, traffic data or optimized data include hota hai, webmaster un information ya data ko improve karny k liye usy kisi well-known format me present kar sakta hai, Jis se search engine site k index or baqi content ko crawl karty howe quickly understand karny k bad webmaster ki requirements fulfill kar dy ga.

Data Highlighter:
Is tool k through webmaster mouse k sath easily kisi bhi data field ko “Tag” kar sakta hai, Is k through Google site content ko search results me kisi new style me zyada attractively present kar sakta hai.
search results me apni site ki look ko improve kiya ja sakta hai.
kisi bhi page ko site ki Html change kiye bgher kisi bhi type k liye easily Tag kiya ja sakta hai.
Data highlighter site k bohut se similar pages ko ek hi bar automatically tag kar sakta hai.

HTML Improvements:
Webmaster tools kisi bhi site se related jo information or data provide karty han un ki three types han.
1. Crawl Data
kisi site k esy links jo old ya unnecessary hony ki waja se webmaster delete kar dy but you know k agar robots.exe k through ban na kiya jae to kisi bhi link ko publish hony k bad search engine automatically apni search me add kar leta hai, Webmaster agar kisi link ko trash bhi kar dy to search engine me add hony ki waja se webmaster tools quickly response dety han k aap k specified link ko crawl karty howe bot agent ko connectivity error aa raha hai, esi condition me search engine webmaster ko esa link search se remove karny ki permission “Blocked URLs Tool” k through deta hai, Isi tarha crawling karty howe koi Mal-ware found ho jae to Google-bot us ki details bhi isi section me provide hai.
2. Traffic Data
Is tools k through search engine site ki top search queries, other sites par aap ki website k back-links, all posts and pages k internal links or audience ki reports show karta hai.
3. Optimized Data
Is me esa data include hota hai jo directly kisi bhi site ki search engine optimization se related hota hai, Jis me sitemap, Html Improvements or content keywords include han, Isi me broken links ko remove karny k liye “Remove URLs tool” bhi provide kiya gya hai, Jis ki reason ye hai k koi site chahy kitni bhi optimized kyun na ho but agar koi user us k kisi old, broken ya deleted link par jump karna chahy to 404 error ki waja se wo foran site ko reject kar dy ga.
So In tools k through site k HTML links ko improve kiya ja sakta hai.
Site Links:
Google k searching result me diye gae links ko site-link kehty han Jo user ko site k kisi bhi page par navigate karwa dety han. Google ka system automatically sites k structure ko analyze kar k user ko site k shortcuts provide karta hai jis se us ka time bach jata hai or usy apni required information bhi jaldi mil jati han.
Google kisi bhi site k shortcut links usi waqt show karta hai jab wo dekhta hai k links user k liye useful hon ge, Agar kisi site ka structure Google algorithms ko good links find karny k permission na dy, ye Google samjy k kisi site k links user ki query se related nahi han to Google links show nahi karta.

Always Remember k site links automated hoty han jo Google algorithm k through improve hoty rehty han.
Agar aap apny site-links ki quality improve karna chahty han to apny content me “Anchor text” or Alt text use karen. Agar aap k khyal me koi site-link ya URL incorrect hai to aap usy demote kar sakty han, Jis ka matlab ye hota hai k aap specified url ko kisi khas page (jahan Google ne usy display kiya howa ho)ya site link k liye good feel nahi karty.

Conclusion:  Url ki Demotion k liye exact link submit karwany k bad bhi Google us link ko search result me appear na karny ki koi guarantee nahi deta but Google demote kiye gae links ko strong hint consider karty howe remove karny ki try zaroor marta hai, Usy remove karna ya na karna Algorithm ka kaam hai, Jis ka matlab ye hai k Google ne search results k liye ek bar jo method create kar diya hai usy update karna us k liye bhi itna easy nai hai.

About Tayyib Ahsan

Tayyib Ahsan a Young System Support Engineer, Professional webmaster and SEO expert, Seeking knowledge to Improve His Own Experience with a Goal to Educate Others in Easy Roman Urdu Language. Read More About Me at my personal page. You Can Follow me at:

  • Ijaz Anwar

    great article about search appearance setup….i was confused from many day because my site search appearance was down and not working yet…but know i have apply for setup of search appearance through my seo friend that please setup my search appearance in webmaster tool for search traffic…..i hope my problem will be solve…Thanks admin

  • tariq

    nice topic keep it up brother

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