Over the past few years, we have seen a great boost in the e-commerce industry of Pakistan. However, we still have to go the extra mile to be at par with the rest of world in terms of customer satisfaction. If we get a little deep, there are a number of online stores with mushroom growths in Pakistan, which seem to continue progressing in foreseeable future as well, So you can check how E-Commerce Is the Need of Time in Pakistan.
The Glamor of E-Commerce in Pakistan
Since the hassle of traffic and overwhelming markets is getting worst, online shopping is taken as one of the most convenient ways of all. What a customer merely does is, click, browse, and checkout – and gets the desired product delivered at their doorstep. Though there are delays in delivery sometimes, people prefer it as a viable alternate method.
A Couple of Success Stories from Our E-Commerce Industry
There is a plethora of events that become a reason for giving hype to online shopping in Pakistan – and e-commerce stores cannot resist taking advantage of them. Amongst all, black Friday has been marked as one of the greatest shopping events in the history of Pakistan. In which, leading websites like Daraz, Kaymu, Homeshopping.pk, Symbios, and Shophive participate enthusiastically. Not just that, but also they generate a mammoth of revenue.
According to some sources, Daraz surpassed Rs.3 Million last year which is expected to multiply twice, thrice, and probably more in upcoming years. Above all, when some leading cash merchants (like JazzCash and EasyPay from the very front) come forward to create partnerships, it gets lucrative for all the parties involved.
When Pakistani Businesses Embrace Online Stores
From clothing to electronics, home décor, and hundreds of other retailers have now stared using websites to sell their products to the customers. As the internet penetration is growing and our economy expanding, there is a surge expected in e-commerce activities. Whether small or big, it has now been essential for all businesses to sell their products online. But since Pakistani consumers are a bit skeptic, they are not comfortable using their electronic cards for payment. Here online retailers should take charge of investing in some secured payment methods and eventually promoting the e-commerce industry.
According to some recent stats, more than 80% transactions are done through COD (cash on delivery) system while buying goods online – which is also a big obstacle in reaching the key milestone.
As a leading e-commerce market, China is currently forecasted with a retail sales of $600 billion in the year 2018, followed by the US with an expected sales of $461.5 billion, and India reported with an e-commerce sales of $25 billion in the current year. That being considered, Pakistan is still very young in its e-commerce market and has to go a long way.